You just finished the job. The people living near watched your crew for the whole week. Some of them are now thinking about who you are.
That moment is the easiest marketing chance a local business can get. Most people in the contractor business let it go because direct mail seems tough. You have to deal with lists, permits, size rules, and many postcards at the post office. It does not have to be hard. Mail the Block handles most of these things for you.
1. You Don’t Need a Mailing List
With Every Door Direct Mail, the U.S. Postal Service brings your postcard to every address you pick in the area. You do not need to collect any names, rent a list, or fix any data. That is why EDDM postcards for contractors are so good. You can reach every house on a street without knowing who lives there. If you are a roofer or a landscaper, this is what you need. Every person on the block has a roof and a yard.
2. Picking the Right Routes Gets Simpler
Targeting happens one route at a time. Picking the wrong routes can make you waste money fast. If you want to know how to choose EDDM routes, start with the USPS EDDM Online Tool. It shows ZIP Codes and neighborhoods. You can filter routes by age, income, and household size. Mail the Block lets you pick routes that match your goal, like homes near your last job, an area where older homes need roof work, or a town where you want to grow your business.
3. The USPS Rules Get Handled for You
EDDM has rules that you need to follow. Mailpieces need to weigh 3.3 ounces or less. The EDDM minimum postcard quantity for retail mailings is 200 pieces, and you can send up to 5,000 in a day for each ZIP Code. You will also need bundling, facing slips, and a drop-off form. Mail the Block helps with design, print setup, organizing routes, and the logistics.
4. You Can Launch a Campaign From the Truck
This part is something many contractors don’t see coming. You can start a mailing in three ways:
- Type the jobsite address on the web.
- Send a text with the address to your Mail the Block number.
- Link your CRM so that addresses get sent out by themselves.
The company says you can do it in less than one minute. The text way does not need an app or a login.
5. The Postcard Comes With Built-In Trust
A card that tells you your neighbor just hired you does not feel the same as a regular ad. People trust things that happen on their own street. Sending direct mail after a job is finished helps turn that local proof into new leads. These leads feel more like referrals than cold calls.
6. Every Card Looks Like Your Business
Templates can make all the companies look like each other. Mail the Block lets you make each postcard with a custom design. You also get to put in a photo of your real work. A good card should have a clear headline and a simple offer. It also should show local trust signs, your contact details, plus a QR code or a web page link. The design team adds these things for you. This helps your message stand out and not get lost.
7. Repeat Mailings Become Routine
One postcard doesn’t usually lead a homeowner to call you. People start to remember you when they see your name a few times, most of all in the season they need your help. This is how neighborhood postcard marketing for home services really works. Mail the Block helps you track replies, so you keep sending postcards to the places that bring results. Angelica Velasquez shares good insight on Medium that direct mail solves a different problem than digital ads, and sending postcards again and again to the same area is where this really matters.
Ready to Mail Your First Block?
Neighborhood postcards get much easier once the list, the routes, and the postal paperwork are not on your desk. If you have a home business and you feel tired of doing good jobs with no new leads close to you, Every Door Direct Mail with Mail the Block gives you a simple way to put your name in every mailbox on the street. Start by using the routes near your last job and see what you get back.
FAQ
How much does an EDDM campaign cost?
USPS charges for each mail item. You can find the latest rate at its EDDM page. The cost for making and printing your mail is extra. The total price depends on how many routes you pick.
How many postcards do I need to send?
EDDM Retail mailings usually need you to send at least 200 pieces. You can send up to 5,000 postcards each day for one ZIP Code.
Which businesses get the most out of it?
Contractors, landscapers, roofers, painters, HVAC companies, plumbers, realtors, and restaurants. It will fit any business that works in a set local area.
